Mobile advertising in Australia passes $500m mark, out-stripping US and UK

May 26, 2016 12:01

Mobile advertising in Australia passed the half billion dollar market in the March quarter recording some $507.8m, according to a new report by PwC.

Source: IAB/PWC.

The latest IAB/PWC online advertising expenditure report also shows mobile advertising is now fast approaching 50% of the general display advertising with local mobile growth dramatically outstripping both the US and UK markets.

Video also grew strongly recording a total spend of $155m with FMCG brands continuing to dominate the space.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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