Only at the movies
The week after next is going to be a big one for film lovers in the media industry.
Dr Mumbo notes that the rival sales teams of out-of-home company Moove Media and out-of-home and cinema company Val Morgan are holding previews for their Sydney contacts of The Wolverine and Now You See Me.
The two companies are doing them on the same night, at the same time, at the same venue.
Dr Mumbo looks forward to observing where medialand’s loyalties lie…