oOh!media wins Sydney Metro Martin Place advertising tender
oOh!media has added the desirable Sydney Metro Martin Station precinct to its fast-expanding out-of-home advertising network, after winning the tender for the site.
The new development includes the Sydney Metro Martin Place Station, two new commercial buildings above the station (one of which will be the new global HQ for Macquarie), a number of dining and retail outlets, and a new underground tunnel to connect the station with the rest of the Sydney CBD.
This follows oOh!’s recent win to install and run a series of digital, motion-enabled screens across the Sydney Metro City and Southwest line.
“Sydney Metro Martin Place is the latest strategic win for oOh!, extending our growing digital Out of Home network in Sydney’s CBD with brand new locations, allowing us to deliver 95% audience reach across Sydney, and empowering our customers to reach high volumes of premium audiences with just one out of home supplier,” said Robbie Dery, chief commercial operating officer.
“These wins represent our long-term strategic planning,” Dery continues.
“Securing these coveted Sydney locations plays an integral role in our network strategy and allows us to expand our presence across Sydney and deliver network advertising solutions across Australia’s largest city at scale.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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