Optus finally steps into mobile advertising

Optus has finally entered the mobile advertising arena, the last of the big three Australian carriers to do so. According to Digital Media magazine, the telco ran a successful trial campaign for McDonald’s in December, and will consider creating a specialised mobile sales team as the market matures.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025

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topics Advertising Media mobile Optus

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Comments: 1

andrewgrill 26 Jan 09

Tim, thanks for posting this.

Good to see Optus finaly making a move into this area.

I cross posted and commented on this at London Calling

http://www.andrewgrill.com/blog?p=1682

Andrew Grill

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