Ostelin celebrates women’s strength via Publicis Worldwide

Kalila Welch

June 6, 2022 10:07

Multinational pharmaceuticals company Sanofi’s vitamin D brand, Ostelin, is urging women to take care of their inner strength in a new integrated campaign created by Publicis Worldwide.

The “Ostelin strong’ campaign is a celebration of women’s strength, featuring a partnership with female lead charity organisation 100 Women, awarding $100,000 in grants to facilitate women’s strength building initiatives in the key areas of health, education, safety and economic freedom. These initiatives will be featured in the next stage of the campaign.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Foundation Gladys Peters Haystac dentsu Ostelin Publicis Worldwide Sanofi Simone Waugh

1 COMMENTS

Anne Miles 6 Jun 22

So good that work is getting out there to celebrate women of all kinds and to define strength without trying to become masculine – via ‘diversity oversteer’ practices. Nice.

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