Out-of-home industry reports revenue growth during wider advertising downturn
The out-of-home industry has reported an 8% lift in net media revenue for 2024, bucking the wider industry downturn in advertising.
The OOH sector brought in a reported $1.302 million for 2024, compared to an adjusted figure of $1.205 million for 2023.
The December quarter saw a 6.6% leap from the same period in the prior year, with the industry netting $393.8 million, up from $369.5 million (adjusted “to reflect changes in the OMA membership”).
