Oz Design campaign positions staff as furniture wizards
Furniture design company Oz Design has repositioned with a new campaign created by the agency Traffic which invites consumers to “Ask the wizards of Oz”.
The campaign includes TV, magazines, radio and online, and features the company’s staff and furniture makers. It is designed to promote the expertise of the staff as a means of persuading consumers to come into the store rather than opt for an online purchase.
Oz will also be dressing the set for The Circle on Ten as part of a sponsorship deal.
what a lame piece. Wizards of OZ!!!!! WTF
“…Entice people in store to get good advice and see just how good their product is”
You mean after viewing those amateurish shots of the furniture overlaid on the concrete backdrop? I’d be rushing in.
wizzards of advertising?
God. This would have wafted even 30 years ago.
This would have wafted even 30 years ago.
So Andrew Begg is the CEO and National CD. And Samantha Begg is the Sydney CD and the copywriter. Any family connection?
I believe they’re a family agency.
Cheers,
Tim – Mumbrella
Dysfunctional family?
So they manufacture in Australia? Where’s the Chinese manufacturing wizards?
I wonder if this will attract the attention of Hollywood? Let’s hope their legal team are wizards too…
That was the most cringeworthy television advertisement I have witnessed in a long time. The Wizards of OZ? As a youngster would say, FAIL.