Pamela Anderson to front Ultra Tune’s 2020 ad campaign

US actor and activist Pamela Anderson is the latest international celebrity to lend her face to Ultra Tune’s local advertising push.

Anderson’s run as the face of the ‘Unexpected Situations’ campaign will begin in January, and she follows the likes of Charlie Sheen, Mike Tyson and Jean-Claude Van Damme.

Anderson is unable to wear her Baywatch swimming costume

CEO of the franchised mechanic business, Sean Buckley, said the campaign was a bit of fun, but this time around would involve women saving men – instead of the other way around.

The ads will pay homage to Baywatch, but Anderson is unable to wear the famous red swimming costume due to legal restrictions.

This is the eighth iteration of the Unexpected Situations campaign. The ads have frequently ended up in front of the advertising watchdog – Ad Standards – with complaints centring on the depiction of women as inept, and accusations of sexism and sexualisation.

Buckley has frequently defended the brand against such claims, arguing the ads are hyper real, a bit of fun, and most importantly, that Ultra Tune’s target clientele love the strategy and execution.

The Pamela Anderson ads will kick off in January.


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