Charlie Sheen to front next Ultra Tune campaign

Convicted domestic violence offender and accused rapist, Charlie Sheen, will be the newest face of controversial Australian car-servicing company, Ultra Tune.

Earlier this month, executive chairman of Ultra Tune, Sean Buckley, said Sheen was filming the new Ultra Tune ad, which is part of the Unexpected Situations series.

On Buckley’s website, he revealed Sheen would appear with ‘rubbergirls’ Parnia Porsche, Laura Lydall, Tyana Hansen and Lovell.

In a post on Facebook, Buckley said he was “blown away” by Sheen’s professionalism.

Sheen has a history with domestic violence, and in 2010 pleaded guilty to an assault  involving his now former wife, Brooke Mueller.

Ultra Tune, which last year topped the Advertising Standard Board’s list of the most complained about ads, has often been criticised for sexism and degrading women in its ads.

Earlier this year, Ultra Tune’s campaign was fronted by convicted rapist Mike Tyson.  The ad, which featured Tyson saving three women, was dismissed by the ad watchdog despite numerous complaints about sexism, sexualisation and Tyson’s promotion. 

However, the ad watchdog did uphold complaints relating to a previous campaign from Ultra Tune, with actor Jean-Claude Van Damme. It was banned for depiction of violence against women.

Last year, Ultra Tune’s national marketing manager, Rod Cedaro, appeared on stage at Mumbrella’s Automotive Marketing Summit. He said he “didn’t see a problem with the ads”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.