F.Y.I.

Panasonic TVs to carry arts and entertainment channel

 Panasonic is make arts and entertainment channel Ovation available on some of its smart TVs. The deal comes a year after Ovation was removed from the Foxtel platform.

 

Sydney, 5 November, 2012 – Panasonic today announced the introduction of Ovation Channel through its VIERA Connect platform available on selected Smart VIERA TVs[i].  Ovation is Australia’s first dedicated arts and entertainment channel and has been providing discerning viewing for the Australian subscription television industry for 15 years.

Matt Pearce, Group Marketing Manager, VIERA, Panasonic Australia, said: “This is an exciting new addition to the VIERA Connect platform.  Ovation is a first of its kind in Australia and really caters to viewers interested in the performing arts.”

“VIERA Connect is bringing viewers more choice and flexibility in how they view and interact in their lounge-room. It’s great that we can add this channel to an already diverse offering on our VIERA Connect platform including Quickflix and Bigpond Movies and Yahoo!7’s PLUS7, as well as Skype voice and video calling and social networking.”

The Ovation channel provides arts and entertainment programs to subscribers in classical and world music; literature; documentaries; up close and personal segments on the lives of artists and performers; performances of opera, dance, visual arts as well as premium pay-per-view events direct from around the globe.

“With a focus on sharing great content, the partnership between Panasonic and Ovation will bring an exciting mix of programming for the arts loving community to Panasonic Smart VIERA TVs. Smart TV is a great way to get Ovation,” said Gerry Travers, Managing Director, Ovation.

Panasonic’s cloud-based VIERA Connect service allows almost an unlimited number of apps and ensures that the user always has the most up-to-date versions, without having to worry about upgrades. Ovation joins a host of other services including ABC iView, Yahoo!7’s PLUS7, videos, music and interactive games as well as social networking sites Facebook and Twitter.

Subscription to Ovation is available monthly or quarterly and costs $10 for one month or $27 per quarter. For more information, contact Panasonic on 132 600 or visit www.panasonic.com.au. Visit www.ovationchannel.com for more information about Ovation programming.

Source: Panasonic press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.