Papermill Media wins social account for Chadstone shopping precinct
Communications agency Papermill Media has won the social media account for shopping precinct, Chadstone.
The announcement:
Integrated communications agency, Papermill Media has won the high-profile social media portfolio for integrated lifestyle destination, Chadstone – The Fashion Capital, after a competitive
tender process.Papermill has been appointed to manage Chadstone’s social media accounts across strategy, content creation and seasonal campaign activation.
The announcement comes after Papermill recently identified a growing need for bespoke, creatively-led content creation within its social client base, which prompted the launch of a sister agency Paperweight – a content agency offering the full gamut of photography, design, styling and editing services in-house.
The new appointment builds on the rapidly expanding social and content creation division of the agency, with other recent client wins including Laneway Greens, RISE by Studio PP – a partnership between ex-Olympian Steph Prem and Australia’s most prestigious office address, 101 Collins – and Rizmo – the latest internationally hyped toy offering from TOMY.
Papermill’s founder and director, Ashleigh McInnes said: “We are now in our 10th year with a client base spanning luxury property, corporate and issues management, through to lifestyle, retail, fashion and consumer brands. Our adaptability and experience in a range of different sectors means we can play in both the corporate and lifestyle arenas, bringing an integrated approach to both.
“Adding the capabilities of our sister agency, Paperweight, to our services, means we can quickly adapt to the changing needs of our clients and continue to offer seamless campaign delivery across strategy, content, communications, photography and design services.”
Papermill’s Digital Director, Nate Richardson said: “We’re incredibly proud of our appointment to this luxury destination. Adding this world-class exemplar brand to our growing social media portfolio really cements Papermill’s transition from a PR agency into a digitally-led communications agency.
“Clients like Chadstone underpin our strategic approach to social, digital and content creation, and allow us to bring both a strategic and creative approach to the table,” he said.
Source: Papermill Media media release
