Y&R Brands has announced another change to its Sydney office following the appointment of Jason Buckley as COO last week, promoting Bart Pawlak to creative director.
Pawlak, who is credited with being “an integral part of the Sydney agency’s creative resurgence” in a press release from Patts, rises from senior copywriter.
He will report into Y&R Brands Sydney’s chief creative officer Julian Watt, whose job title – along with others at the agency – has just changed.
Watt was group ECD until last week, when Jason Buckley was appointed chief operating officer.
An agency spokesperson said that there had been no official directive from New York on the job title changes. “Times are changing and this is how we’re talking,” she told Mumbrella.
On Pawlak’s promotion, Watt said: “We’re excited to see Bart step up like this. He’s a superb thinker, craftsman and really gets the business of creativity. Add to this, he radiates positive energy, a vital part of a great creative business.”
Buckley said last week that of all the group’s operations, the Sydney office was “in need of attention”. His first move was the hire of Amy Luca as business director.
Buckley moved to a new role as Sydney COO in the wake of the departure of Y&R Brands CEO Russel Howcroft to Ten.