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Paula’s Choice appoints Bohemia Group as media agency

Global skincare brand Paula’s Choice has appointed Bohemia Group to handle its media duties after a competitive pitch.

Bohemia Group is the brand’s first partner in Australia and will work to assist its growth in the local market.

Michael Africa, senior vice president of digital at Paula’s Choice, said the brand was impressed with Bohemia’s capabilities in performance marketing and its ability to understand cultural differences between US and Australian skincare products.

“We have been successfully operating in Australia without a local partner in this area, and we’re excited to see the difference Bohemia’s strategy and expertise will have in growing our brand down under,” Africa said.

Sebastian Graham, group performance director at Bohemia, said of the appointment: “We’re looking forward to working with the team at Paula’s Choice.

“They’ve got big goals for growth and the product to match it. Their attitude as a challenger brand is exactly what we’re looking for as it allows us to do the best work we can across the entire customer journey.”

The win follows on from Bohemia being acquired by M&C Saatchi in February.

Bohemia’s clients include Ubank, Unibet, Caltex, Twitter and News.com.au.

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