Paykel Media follows up new MD with first head of strategy and planning

Independent agency, Paykel Media, has appointed Dan Hojnik to the new role of head of strategy and planning.

Hojnik’s appointment comes soon after the agency found a replacement for founder, Tony Paykel, as managing director in Sarah Keith.

Paykel transitioned into the head of agency partnerships for the ‘Paykel Transact’ product in April. Paykel Media was acquired by Active International Australia early last year.

Hojnik will start his role on 4 January and will report into Keith. He is relocating back to Melbourne after seven years in the UK. Most recently, Hojnik was the head of planning at The Specialist Works and was previously the strategic planning director at Carat UK.

Dan Hojnik will enter the new role of head of strategy and planning

Keith said Hojnik’s appointment represented the agency’s ongoing investment into talent.

“I’m thrilled to welcome Dan to this important new role and the Paykel Media team. He is an excellent strategic thinker and his experience, talent and enthusiasm will make him a major asset for our clients,” she said.

“Dan’s appointment is a stepping stone in our ongoing investment in building on Paykel Media’s extraordinary talent, client service, close relationships with Australia’s biggest media owners and our upfront, results-focused media approach. As an independent, we are very close to our clients and can move quickly when we see an opportunity to expand our offering.”

Hojnik said of his appointment: “It was important for me to find an agency that saw value in developing its strategic product in line with the evolving needs of its current and future clients amidst the labyrinths that are today’s consumer journeys.

“I am privileged to be welcomed into the Paykel Media family and incredibly excited to be working with Sarah and the team to evolve their strategic proposition. It’s certainly an interesting time to move back to Australia but I’m thrilled to bring my experience home working for an agency whose future I genuinely believe in.”


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