Dr Mumbo

Pennywise marketing by the IT movie marketers

This will be a testing week for anyone who fears clowns, Dr Mumbo suspects.

For sufferers of coulrophobia, Thursday’s release of the Village Roadshow Films distributed movie IT will make it a marketing blitz to remember.

Dr Mumbo had already been impressed by the impact of hand-painted billboards for IT, featuring supernatural monster Pennywise the Clown.

But today saw the most iconic image from the Stephen King novel brought to life: a red balloon emerging from the drain.

A team of guerrilla marketers clearly got out of bed early this morning.

By breakfast time near Dr Mumbo’s office – and presumably in CBDs across the country – the drains have red balloons floating in front of them.

Everything floats in Chippendale’s Central Park

Dr Mumbo suspects that few media budgets will be invested more (penny)wisely than purchasing a few red helium balloons and a stencil.

Balloon marketing on Cleveland Street

He can only keep his fingers crossed that they don’t now go and spoil it all by organising a clown flash mob.

When Pennywise came to Abercombie Street

(Dr Mumbo would love to give credit where it’s due. Mumbrella’s been asking the media agency involved for details of who’s behind the painted poster for the last week, but it hasn’t yet been able to answer the question. Do let us know in the comment thread if you know who deserves the kudos.)


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