Pennywise marketing by the IT movie marketers

This will be a testing week for anyone who fears clowns, Dr Mumbo suspects.

For sufferers of coulrophobia, Thursday’s release of the Village Roadshow Films distributed movie IT will make it a marketing blitz to remember.

Dr Mumbo had already been impressed by the impact of hand-painted billboards for IT, featuring supernatural monster Pennywise the Clown.

But today saw the most iconic image from the Stephen King novel brought to life: a red balloon emerging from the drain.

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