People are turning away from the ‘we’ to focus on the ‘me’ – and that’s OK
As brands go all-in on sustainability, social responsibility and corporate transparency, corporate affairs guru Therese Raft has noticed a shift among consumers. They’ve stopped listening. Do values still matter in a cost-of-living crisis?
For years now, we have been told that green is the new black, social capital is king, and consumers will put their money where their values are.
We’ve been told people will pay more for products with a smaller carbon footprint, and that a company stance on social issues will keep employees motivated.
It doesn’t matter how short of cash you are, don’t buy Cole’s or Woolworths home brands. It might seem like a win but when they destroy the good brands and you have no choice, they will ramp up the prices and you will be in a much worse position. They already have way too large of a share of the Australian grocery spend and the ACCC seems unwilling to stop their monopolistic actions. Buy shares in these companies because they will be the only companies left standing