Pernod Ricard continues agency hiring spree with One Daydream coming on board
Pernod Ricard has continued its spree of hiring PR agencies, engaging One Daydream to work on a project basis for PR and digital campaigns.
Recently, Pernod Ricard has hired Liquid Ideas to act as a specialist media office for its wine labels, and appointed The Mint Partners to work on consumer and lifestyle PR for the business’ wines and spirits.
In addition, Pernod Ricard appointed Initiative to its media account in March.
Pernod Ricard has hired another PR agency
For One Daydream, the appointment has solidified the agency’s diversification and expansion.
One Daydream CEO and founder, Pru Corrigan, said: “We are thrilled to be working with Pernod Ricard to promote such a robust portfolio of truly iconic brands, as well as launching exciting new innovations to the market.
“We have traditionally played in the beauty and fashion category, however our expansion into alcohol was a long-time coming. We see major opportunities for the alcohol sector to utilise the progressive marketing strategies that are so successful in beauty especially, which as a sector is ahead of the curve.”
One Daydream’s previous work on alcohol includes launching pre-mix wine spritzers brand Batch & Co with a national PR and digital campaign.
Corrigan added: “We look forward to the ongoing evolution and growth of our alcohol portfolio as we continue to cement our credentials and expertise in this area. There is so much innovation happening in booze and it’s an incredibly exciting space to be playing in.”
