Perth radio ratings: Nova’s Kate, Tim & Marty secure highest drive-time audience share across the country

Nova’s syndicated drive-time show of Kate, Tim & Marty, which runs from 4pm to 6pm, has jumped 0.8 audience share points in Perth, taking it to a market-leading position of 16.0%.

Marty Sheargold, Kate Ritchie and Tim Blackwell (Kate, Tim & Marty) , Nova Network, ACRAs 2016

The audience share captured by the program is the highest of any drive-time show across the country.

The show also dominates in Brisbane, where it has a 15.3% audience share (up 0.5 share points from the final survey of 2017), and in Sydney where it has a 10.5% audience share (0.2 point climb). It places second in Adelaide – where is suffered a 3.0 point drop to 12.3% – behind Mix 102.3, which now sits on a 15.2% audience share.

Kate, Tim & Marty’s weakest market is Melbourne, where it fell 1.8 percentage points to an 8.7% audience share. Nova’s drive show in Melbourne is behind the likes of 3AW, Smooth, Fox, and is tied with Triple M.

Perth radio ratings survey 1 2018. Source: GfK (Click to enlarge)

In Perth, Kate, Tim & Marty’s closest drive-time competitor was Mix 94.5, which significantly closed the gap. Last survey, the station had a 14.9% audience share from 4pm to 7pm. This survey, which ran from Jan 21 to March 3, it had a 15.9% audience share. Southern Cross Austereo’s Mix runs The Rush Hour with Lisa and Pete from 3pm to 5pm, followed by a syndicated Kennedy Molloy from 5pm to 7pm.

In equal third place for drive in Perth was SCA’s Hit 92.9 and Triple J, both with an 11.8% audience share.

Hit stations across the country revamped their drive-time line-up following the departure of radio stalwarts Hamish Blake and Andy Lee. The stations now feature Carrie Bickmore and Tommy Little – The Carrie & Tommy Show – from 3pm to 4:30pm. Kate Langbroek and Dave Hughes (Hughesy and Kate) then run from 4:30pm to 6:30pm, after defecting from rival network ARN (Australian Radio Network).

Perth radio ratings survey 1 2018. Total audience share and breakfast. Source: GfK

SCA’s Mix dominated in the breakfast time slot (Clairsy, Matt & Kymba), with a 1.8 share point jump to 15.1%. Nova (Nathan, Nat & Shaun) was not far behind thanks to a 0.4 share jump to 14.8%.  Hit 92.9 (Heidi Anderson, Xavier Ellis and Ryan Jon) also experienced a climb, with its audience share up 1.8 points to 10.4%

Overall, in Survey 1 of 2018, Mix won the Perth market with a 15.7% audience share.  Nova 93.7 was second with a 12.8% audience share.



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