Pfizer campaign invites Aussies to cast their cats in next ad
Pfizer has launched a new campaign for its parasite treatment for cats.
Called ‘Crazy little thing call love’, the campaign for Revolution for Cats gives members of the brand’s Facebook page the chance for their cat to feature in an ad.
The campaign will run on out of home, social media, radio and digital media, driving cat lovers to the Facebook contest.
Consumers are asked to submit details and a photo of their cat. The top 50 submissions, based on likes and shares, will be passed on to TV Veterinarian Katrina Warren to determine which cat will feature in the next ads.
Digital agency Orchard and media agency Match were behind the campaign.
Orchard’s MD Wai Kwok said in a press release: “Cat owners have always through the relationship with their cut is uniquely different from one with a dog. Our whole campaign is built on this human truth and we think cat owners will respond to this.”
Linda Tran, communications strategist at Match Media said: “This campaign represents a bold new shift for the Revolution brand with a highly emotional platform to unlock the love we know exists for cats in Australia but has not been celebrated – until now.”
Why have they used an overweight cat in the ad?
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