Bill Lawry, Kate Ritchie and Leisel Jones star in MLA’s new musical ad ‘The Greatest Meat on Earth’
The Monkeys and Meat & Livestock Australia (MLA) – who have created numerous large-scale campaigns for lamb – have come together to promote beef as the greatest meat on earth.
Andrew Howie, group marketing manager at MLA told Mumbrella beef’s position as the category leader spurred the need for a more emotional campaign which reminded Australians of the meat’s “greatness”.
wow, what a waste of money…
Amazing amazing amazing! Best ad i’ve seen in a while. Creative, smart, silly. I had a good laugh.
Meat is murder.
Genesis 18:7 And Abraham ran to the herd, and fetched a calf tender and good, …
Shut up Morrissey, you’re no god…
Interesting that they have abandoned the virtue-signalling and identity politics of previous efforts…
Excellent work all!
So does Bill say they’re “bloody all a pack of poofters”?
https://mumbrella.com.au/cricket-commentator-forgets-2017-456173
Presumably the 50 people + 3 agencies listed above (to make one ad?! is this the public service??) aren’t too worried about the gay community carnivores market segment.
That’s a hell of a roll call in the credits… Anyone they’ve left out?
Is there no end to Rob Dougan’s talents?
This ad reeks of desperation. How many millions do you need to spend to convince people to continue eating your product of tortured animals.
Not good for you, not good for the planet.
Hmmm. So, beef’s the greatest meat on earth.
Might make the positioning of lamb difficult for the next campaign.
Just LOVE the beef mince ad!!
Funny and so engaging!!
Love to see clever and funny ads on tv! So tired of bland ones, so thanks guys!!
Cheers
Doug