Philadelphia Cream Cheese encourages home cooks to use it in all meals
Philadelphia Cream Cheese has launched a new campaign encouraging consumers to use the product across all their cooking, introducing the tagline ‘Do Your Thing’.
Created by JWT, the campaign aims to showcase the product’s versatility with the commercial directing audiences to the online hub philly.com.au which hosts recipes for different meal types from breakfast to dessert. Print and PR complement the TV spot.
Michael Davies, Philadelphia marketing manager, said: “‘Do Your Thing’ is an exciting campaign, designed to celebrate Australia’s kitchens and all the people who fill them. We will showcase recipes, tips and tricks throughout the campaign and provide inspiration to prepare delicious yet simple meals and encourage consumers to share their creations with us too.”
As part of the campaign, the brand will also be launching an integrated activation on the Philadelphia Australia Facebook page which is set to kick off in May and will focus on inspiring consumers
Credits:
- Creative: JWT
- Media: Carat
- Social Media: Isobar
- PR: Red Agency
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