Pitch Watch: Creative appointments for Tourism Tasmania, Open and Monash Universities
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this wrap up the new creative appointments by Tourism Tasmania, Open Universities and Monash University.
Tourism Tasmania settles six month pitch
Sydney agency JimJam has successfully defended its hold on the Tourism Tasmania account after the business went to open tender in June.
JimJam has overseen a 41 per cent rise in visitation with its work on the business over the past three years and Tourism Tasmania CEO John Fitzgerald said the agency had earned its place as the creative partner of the tourism body.
“Their creative talent and their ability to collaborate with clients and media agencies saw them secure the highest rating in the tender process,” said Fitzgerald.
The agency has continued to evolve Tourism Tasmania’s longstanding line, Go Behind the Scenery, and JimJam managing partner Jim Speers said it had managed to develop industry-leading levels of engagement with consumers.
“We are more than delighted to go up against the best to demonstrate what we can do,” said Speers.
JimJam’s latest campaign for the state celebrates some of its stranger inhabitants.
Cummins & Partners wins Open Universities Australia
The growing competitiveness in the education sector has seen Cummins & Partners win the Open Universities Australia account.
The agency will develop a complete communications campaign for the institution which will be ready to go to market in January. Its last campaign was in 2013 and delivered by DDB Melbourne.
Paul Wappett, CEO at Open Universities Australia said the agency would be working to take some of the conufsion faced by students.
“As the education category has exploded, students are now bombarded with very mixed messages which can make navigation of their options feel really confusing,” said Wapett.
“We wanted this campaign to reflect that we really do offer a quality learning experience for our students, on their terms, supporting them along their decision making process and beyond, to ensure they can successfully reach their education goals.”
Monash University appoints GPY&R Melbourne.
GPY&R Melbourne has added Monash University to its client list as the university reboots its local and international marketing efforts.
The agency won the competitive pitch for Australia’s largest university and will work to leverage Monash’s existing brand equity.
“We’re excited about engaging GPY&R as our creative agency. Monash is all about making an impact and we believe this partnership will enable us to further promote our brand in an innovative and modern way,” said Monash chief marketing officer Margot Burke.
Julian Bell, GPY&R managing partner, said the agency had been humbled by the win.
Simon Canning
Hopefully it was a paid pitch. Seems like after 6 months of all that uncertainty and possibly free work this might not be a great way to win over staff morale and get them working hard for the client in the future.
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Given the work of JimJam on this account, anyone who pitched it was either stupid or desperate.
Probably both.
It was never going to move and it’s a shame the client dragged a lot of good agencies, with great ideas through an unnecessary and costly process, without being made to ‘fess up about this.
It’s one of the things that’s most wrong with our business.
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I’m sure Jim Jam deserve to be reappointed but …………
The greatest tourism ad agency Tasmania has ever had is Mona.
If Tony Abbott had’ve knighted David Walsh I think all of Australia would still be applauding.
Can anyone think of any individual who’s made a greater single contribution to a state’s tourism fortunes than David Walsh?
[Frank Gehry perhaps, for his Guggenheim Museum in Bilbao – but, I’m struggling to think of any others in recent times].
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………….and with his OWN money!
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Another example of clients behaving badly. 6 months to make a decision on a pitch?? For a client the size of Tourism Tasmania?
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