Pitch Watch: Creative appointments for Tourism Tasmania, Open and Monash Universities
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this wrap up the new creative appointments by Tourism Tasmania, Open Universities and Monash University.
Tourism Tasmania settles six month pitch
Sydney agency JimJam has successfully defended its hold on the Tourism Tasmania account after the business went to open tender in June.
JimJam has overseen a 41 per cent rise in visitation with its work on the business over the past three years and Tourism Tasmania CEO John Fitzgerald said the agency had earned its place as the creative partner of the tourism body.
Hopefully it was a paid pitch. Seems like after 6 months of all that uncertainty and possibly free work this might not be a great way to win over staff morale and get them working hard for the client in the future.
Given the work of JimJam on this account, anyone who pitched it was either stupid or desperate.
Probably both.
It was never going to move and it’s a shame the client dragged a lot of good agencies, with great ideas through an unnecessary and costly process, without being made to ‘fess up about this.
It’s one of the things that’s most wrong with our business.
I’m sure Jim Jam deserve to be reappointed but …………
The greatest tourism ad agency Tasmania has ever had is Mona.
If Tony Abbott had’ve knighted David Walsh I think all of Australia would still be applauding.
Can anyone think of any individual who’s made a greater single contribution to a state’s tourism fortunes than David Walsh?
[Frank Gehry perhaps, for his Guggenheim Museum in Bilbao – but, I’m struggling to think of any others in recent times].
………….and with his OWN money!
Another example of clients behaving badly. 6 months to make a decision on a pitch?? For a client the size of Tourism Tasmania?