Political ad spending: Clive Palmer’s UAP splashing big ahead of federal election

Clive Palmer is appearing to be sticking to his words in January that he is set to run the “most expensive political campaign in history” with new political spend data provided by Nielsen.

For the month of March, as of the evening of 29 March, the United Australia Party has spent $9,674,757 across print, TV and radio, with the official federal election cycle still yet to be called.

During the same period, the Labor party has spent $540,143, the Liberal party $467,337 and the Greens $62,275.

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