Political PR you literally can’t pay for

The budget PR playbook has a special section on getting your ad banned from TV in order to get yourself some free PR.

So Dr Mumbo was not entirely surprised to see the headlines around GetUp’s anti News Corp dog poo ad getting banned. What with the man behind a lot of the GetUp ads being Dan Ilic, who so successfully generated PR for Dick Smith’s “banned” Australia day ad.

Meanwhile, he was particularly intrigued to read this in Fairfax’s coverage:

“Fairfax Media rejected the video as a paid advertisement for its Age and Sydney Morning Herald websites but confirmed it had no issue with showing it in a news story.