Pooch Perfect slips to 266,000 metro viewers, but Seven still wins Thursday night

The fourth episode of Seven’s Rebel Wilson-fronted dog grooming competition, Pooch Perfect, has slipped to 266,000 metro viewers and 405,000 nationally.

Pooch Perfect debuted to 624,000 overnight viewers for its first episode, but fell to 441,000 for episode two and 388,000 for episode three.

Viewers don’t seem to be loving Pooch Perfect

The program ran on Seven’s primary channel in all markets except Melbourne and Adelaide where it ran on 7Two.

On Seven’s primary channel in Melbourne and Adelaide the broadcaster aired the AFL match between Richmond and Carlton, with 798,000 metro viewers tuning in to watch the match which was played in an empty stadium due to coronavirus (COVID-19) restrictions. Nationally, 1.024m viewers watched the match which aired on 7Mate in the other states.

Nine aired the NRL match between the Canterbury Bulldogs and the North Queensland Cowboys with 337,000 metro viewers tuning in and 575,000 nationally. The match aired on Nine’s primary channel in Sydney and Brisbane and on 9Gem in the other capitals.

Ten’s Ambulance Australia drew 463,000 metro viewers at 7:30pm and 726,000 national viewers, followed by Gogglebox with 604,000 and 850,000 nationally, making it the most-watched entertainment program for the evening.

In the key advertising demographics of 16-39s, 18-49s and 25-54s, Seven’s AFL coverage topped the charts, followed by Gogglebox.

Despite the poor performance from Pooch Perfect, the AFL helped Seven win the night with a 24.9% channel share and 34.9% as a network. Nine held 16.8% and 24.1%, while Ten delivered 13.0% and 19.0% as a network. ABC held 10.3% and 15.9%.


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