Dr Mumbo

PR in control

Some journalists might be under the misguided impression that they’re the gatekeepers of what they broadcast and publish.

They would of course be mistaken.

Some naive PRs might think there’s a nuanced give-and-take partnership with the media.

They’d be mistaken too

So Dr Mumbo is grateful to PR Kate Engler for putting him right.

In an email to promote her “Publicity Princess” workshop, she reveals that actually, she’s in charge: “Each year Kate Engler and her clients control hundreds of hours of TV and radio time, hundreds of pages of national, local and specialty newspapers and magazines.

kate enger PR control

Next time Ms Engler pitches a story, journalists please remember who is in control.

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