PR Council to set out vision for future of public relations at CommsCon

PR and Comms conference

The Public Relations Council will present its vision of the future of public relations at next month’s CommsCon.

The conference, presented by Mumbrella and Encore, takes place on March 14 at Sydney’s L’Aqua in Dockside.

Earlybird tickets – with a discount of $50 if purchased before the end of this week – of now on sale.

CommsCon focuses on communications and public relations professionals.

The first confirmed speakers for the conference are members of the Communications Council’s new body Public Relations Council, who will present their vision for the future of PR as a discipline.

The PRC was set up last year after some agencies expressed disquiet over the direction of long standing trade body the PR Institute of Australia.

“The PRC Presents The Future of PR” will be hosted by Michelle Hutton, CEO of Edelman Australia, Kat Thomas, MD of One Green Bean, Claire Salvetti, managing director of Mango Sydney and Margaret Zabel, CEO of the Communications Council.

Other sessions will be a combination of case studies, panel debates and a live crisis simulation, and cover the following topics:

  • Crisis simulation (issues management in a social media context)
  • Measurement
  • Government lobbying and spin etc. As the election campaigns heat up, we look at the impact on marketing, from budgets to strategy
  • Convergence and the new media landscape – journalists and new models of communication
  • Talent – what does the PR professional of 2014 look like, and how can you hire her/him?
  • Content creation and PR

The conference will be followed by an award presentation. The awards are chaired by Andy Lark, who is a former PR practitioner and chief marketing officer of CommBank.

Entires close for the CommsCon Awards at the end of this week. Details of how to enter are available here.


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