PR Council to set out vision for future of public relations at CommsCon

has the PR Council broadened its remit to now encompass crisis mgt and govt , or was the stated rationale for breaking away from PRIA just bullshit in the first place?

The PR Council supposedly came about becuase PRIA was too concerned with govt and crisis mgt with no real interest in the serious consumer stuff like selling beer, weight loss programs and cars

it’s focus is supposed to consumer PR, but now it sounds like it realises that sharing strategies for getting a cheap sem sav covered by Gourmet Traveller won’t put bums on seats in a conference

consumer PR’s knowledge of political lobbying and PR would fit on a pin-head

Hi Nell,

The PRC are presenting one session out of eight.
Overall, the conference will cover issues management, government lobbying as well as social media, convergence and so on because industry representatives (via a survey and the advisory panel’s guidance) have told us those are areas they want us to cover.
The conference is presented by Mumbrella and Encore – while the PRC supports it and we’re offering a discount to PRC members, it’s quite separate from the Communications Council initiative and does not share the PRC’s agenda – nor PRIAs.

Cheers,

Cathie – Mumbrella

HI Cathie – tks for the clarification.

Can you tell us who is going to speak at CommsCon on the topics of issues management and government lobbying? i’ve expressed my skepticism re the credentials of consumer PR people to speak on these topics. What’s more, if Gruen is any guide, outside of what makes for effective political advertising, adland folk don’t have much of a clue in this area either, with the exception of Toby Ralph

like corporate and capital markets PR, government PR is a highly specialised field in which the best firms are ones you’ve likely never heard of, and the best people don’t need to self-promote through the conference circuit

Hi Nell,

I’d be happy to have a proper chat about this if you’d like – drop me a note or give me a call. Always good to hear from people with strong views.

And I’m delighted to say Toby Ralph is going to be speaking….

The other sessions will be announced over the next couple of weeks as we lock in speakers, but I’m still open to suggestions. We are bringing in experts to cover their area of expertise – so there is no earthly way consumer PR agencies will be presenting about government lobbying etc. Or vice versa.

Cheers,

Cathie