‘Prescription medicines kill more Victorians than the road toll’, Safe Script campaign says

The Victorian government has warned people about the danger of prescription medicines, noting they kill more Victorians than the road toll.

In a campaign created by DPR&Co, the ad highlights that even though prescribed medications can help people after surgery and with pain, anxiety and sleep disorders, they can easily take a hold of users and lead to their demise.

The Safe Script campaign shows a gigantic pill  at first assisting sufferers, but then engulfing them while a voice over warns people of its addictive qualities.

The ad aims to promote a new initiative by the Victorian government to help prescription pill users “stay on the safe side”.

In 2017, prescription medication killed 414 people.

In a bid to reduce these statistics, the campaign is running across TV, radio and digital.


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