Pringles has appointed Thinkerbell as its local content and earned agency, following a competitive pitch process, with its first work – ‘Shoot From The Chip’ – launching today.
The campaign comes as Pringles announces its partnership with the Sydney Kings basketball team.
The new digital platform aims to ‘bring the game alive’ – giving basketball fans the chance to win money if players get a basket from a certain point on the court.
“We’ve been looking for a creative partner to help us connect with our consumers through culture, and for Pringles to be deeply linked to the occasion of ‘snacking & watching sport’,” said Dan Britti, head of Pringles and Salty Snacks ANZ.
“‘Shoot from the Chip’ is just the first step in how we start to engage in a fun way and who better than with Thinkerbell and the Sydney Kings to help bring this to life for the fans, whilst they are ‘popping’ open a can of Pringles and cheering on the Kings.”
Previously, indie agency Akkomplice has worked on the brand – including its first-ever local OOH campaign in 2019, and a mystery flavour campaign in 2020.
Phillippa Netolicky, general manager at Thinkerbell North, concluded: “Thinkerbell’s partnership with Pringles perfectly aligns with our vision of creating measured magic.
“‘Shoot From The Chip’, which allows Pringles to pop up in unexpected places and engage with a new army of Australia’s basketball fans, is just the beginning of our exciting work with Pringles.”
Credits:
Client: Pringles (Kellanova)
Creative & earned: Thinkerbell
Partnerships: Hoops Capital
Production: TSE + Chisel
Shoot From The Chip microsite: LegRoom