Publicis growth up 8.9% after restructure, with Australia contributing just under 5%

April 20, 2016 4:35

Levy: ‘55% of our revenue is now derived from digital, so we had to change the way we are operating”

Publicis Groupe has seen Asia Pacific contribute year-on-year growth of 4.1% for the first quarter, the company has reported.

Announcing its results – the first since undergoing a major restructure last year, Publicis Groupe – the parent company of agencies Leo Burnett, Saatchi & Saatchi, Starcom MediaVest, ZenithOptimedia and the newly launched Australian arm of creative agency Marcel, reported total revenue growth of 8.9%, led by the Middle East and Africa.

However, on the cusp of hosting the Rio Olympics, South America posted a dramatic drop in revenue, down 21.1% – a situation the company admitted was a problem for that region.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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