Pureprofile sees 61% lift in revenue as momentum continues into new financial year

ASX-listed research and media company Pureprofile has reported a sharp rise in revenue in the first quarter of the 2022 financial year as its chief executive flagged accelerated expansion beyond Australia.

Revenue hit $10.2 million in the three months to September, up 61% on the previous corresponding period.

Earnings climbed 29% to $1.1 million, while its existing partnerships data volume increased 42% on the previous quarter.

In its overseas markets – a key area of growth for Pureprofile – the company generated $721,000 in new client revenue.

The encouraging performance comes off the back of full year revenue of $30 million, a 24% increase on the prior year, which saw losses and significant cost cuts.

Pureprofile also reported a 25% rise in new panellists during the quarter. Panellists outside of Australia have more than doubled over the past 12 months.

“The growth in new panellists gives Pureprofile the ability to provide more insights to new and existing clients, grow revenue and improve margins,” the company said.

Pureprofile Perks, the service platform created for members of flybuys, continues to flourish, it added, with 170,000 surveys completed by Pureprofile Perks panellists during the period.

Meanwhile, revenues in its data and insights division increased 44%, with a 72% rise in completed surveys.

Pureprofile CEO Martin Filz said: “The momentum and growth that we saw in the previous four quarters has continued in Q1, driving more records for Pureprofile across all financial, employee and client measures.

“The strategy we defined 12 months ago has been met across the areas of global expansion, Saas innovation, and growth of our data and insights and Pure Amplify divisions. In fact we have surpassed our expectations across all of these key areas.”

Looking ahead, the company said its global roll out is on track for increased panel, client and product growth.

“We’ve expanded our team outside of Australia to accommodate rising client demand and revenue growth,” it said. “The UK market alone is 14 times the Australian market and with low market share outside of Australia this and other international markets  is where we will see our growth increase.”


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