Qantas and Tourism Australia bury hatchet with $20m marketing deal

Qantas and Tourism Australia have finally patched up their differences and struck a $20m deal to market Australia around the world.

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In the first formal collaboration since the organisations fell out at the end of 2012, the agreement will see Qantas and TA embark on a three-year, digital-led push in the US, Asia, Europe and UK.

It will include data sharing in a bid to “better reach customers considering travelling to Australia”.

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