Queensland Government goes virtual in drive to lure start-up talent from around the globe

May 4, 2016 12:26

360 VR is at the centre of a new global campaign from the Queensland Govt.

The Queensland Government has launched a 360 VR campaign to convince start-ups to base their business in the State, promising it is a place where ideas will flourish.

Publicis Pusher is behind the campaign which will be seeded through social media to encourage people in the start-up community to share the message and help to promote Queensland as friendly to emerging businesses in the tech sector.

The global initiative is anchored around new site hotdesq.com.au, which lets users lets users explore hubs throughout the State where start-ups are being nurtured.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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