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Queensland Government goes virtual in drive to lure start-up talent from around the globe

360 VR is at the centre of a new global campaign from the Queensland Govt.

The Queensland Government has launched a 360 VR campaign to convince start-ups to base their business in the State, promising it is a place where ideas will flourish.

Publicis Pusher is behind the campaign which will be seeded through social media to encourage people in the start-up community to share the message and help to promote Queensland as friendly to emerging businesses in the tech sector.

The global initiative is anchored around new site hotdesq.com.au, which lets users lets users explore hubs throughout the State where start-ups are being nurtured.

Publicis Pusher creative director Phil Nobay said that the videos and website had been designed to reflect the nature of the start-up industry and the people who were attracted to it.

The campaign is being backed with the tagline ‘Helping start-ups make all the right moves’.

hotdesq screen shot“Hot DesQ reflects the free spirit of today’s start-up – highly mobile and keen to hop around the globe to chase the next big opportunity,” Nobay said.

Pusher will work with the Publicis network and Advance Queensland to connect with start-up communities around the world in promoting Queensland as a place to bring their business.

The video features entrepreneurs who have tapped into the State Government’s support system for start-ups to help drive their businesses on the global stage.

Credits:

  • Client: Advance Queensland
  • Agency: Publicis Pusher, Brisbane
  • General Manager: Andrew Kolb
  • Creative Director: Phil Nobay
  • Art Director: Yuji Sekiya
  • Lead Developer: Erin Campbell
  • Video Production: Taxi Films
  • Client Lead: Elise Henry

Simon Canning

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