Quit Victoria brings good news about smoking

Digital agency Igloo Digital has released a new online video for client Quit Victoria that attempts to give a balance view on smokers and smoking.

The piece is an infographic video based on the results of Quit Victoria’s research.

Tony Prysten told Mumbrella: “Every four or five years they release their data – a 200-page document on all their findings. It’s the first time they’ve thought to digitalise it.”

“The smoking prevalence data has always been used internally. But it’s a good story so we sought to get some budget and make a video.”

“In the past, Quit has hit people with all the problems of smoking. This is a feel-good piece, showing less people are smoking and here’s why.”

The piece uses a soundtrack of strings composed by Tim Watson, formerly of band Taxiride, over top of data in bold text, similar to Hungry Beast or Can of Worms’ infographics.

Pyrsten said: “When you move stats around on the screen and tell a story, they become quite compelling.”

Igloo is Quit Victoria’s digital agency and previously worked for alongside ad agency The Campaign Palace.


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