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Reckitt Benckiser launches CSR initiative

Reckitt Benckiser, which in April launched an online game to teach prospective employees about the fast-moving consumer goods business, has  launched an initiative to inform graduates of the charitable values of the company.

By ‘liking’ Reckitt’s Facebook page, pariticipants can enter a competition for the chance to climb Mount Kilimanjaro, trek the Great Wall of China, cycle from London to Paris or cross the Sinai Desert.

Reckitt will pay for the costs of the tour and donate funds to Save the Children, which organises the adventures.

The initiative, called Experience of a Lifetime, shows how RB is committed to fostering a culture of giving back to the community, said regional senior VP of Australia and New Zealand, Lindsay Forrest.

Reckitt Benckiser’s brand Vanish NapiSan was behind a PR stunt to sponsor the White House earlier this month.

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