Leo Burnett creates online census spotlight
Leo Burnett has created an animated visualisation of census data to encourage Australians to think about the forthcoming census.
The Spotlight minisite, part of the larger “Shed some light on census night” campaign, sits within the Australian Bureau of Statistics website.
It allows visitors to input their own stats to see where they sit within the population.
At the end the site builds a sharable infographic.
For avoidance of confusion: the video embedded below is a screengrab walkthrough of the site in action – not a long form video ad:
http://youtu.be/ahdqDggKllc
The work is the latest of several launched by agencies in the run up to the census on August 9.
BCM’s work for the Queensland government urges the public not to be invisible to the census.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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I am glad you can do Census 2011 online and save the paper waste and re-keying cost
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The census is compulsory.
You can be fined if you refuse to do it.
Why are we advertising like it’s a choice??
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Correct me if I’m wrong (as I so often am) but what is the point of a census? Surely by the time the data is analysed it’s out of date so they have to do a new one to collect up-to-date data, which is out of date by the time it’s analysed and round and round it goes. People who have overstayed their visa – which I heard on the radio a couple of days ago is estimated to be around 100,000, aren’t going to fill one out and I also thought it was anonymous, so if you don’t fill one out, who do they know to send the fine to. If it’s not anonymous, it’s sealed in an envelope before it’s collected, so don’t put your name on it then they still don’t know who to send the fine to. if the point is to determine the areas where infrastructure needs to be increased, then the past ones are a dramatic fail because the infrastructure in Sydney and Melbourne (two cities I have lived) are atrocious.
Anyone who can shed light on this, it’s appreciated.
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The Spotlight site has been storming across Facebook.
Congrats to the Leo’s team.
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Damo, Damo, Damo.
Frankly, what would be the use in doing anything as by the time you finish anything it’s out of date.
The Census is probably THE most important piece of research any country can conduct. It is enable to enumerate around 97% of the population and collect key data that is essential to government and business for planning. The fact that we do it at regular five year intervals allows robust trend and forecasting analysis. The ABS then does inter-censal estimates every year to “plug the gaps”.
Like ALL research it is not 100% accurate but it’s the best going around town! All data is held anonymously and then aggregated. And yes it is compulsory, but then again so is the speed limit and of course we know that EVERYONE sticks to the speed limit.
Now the fact you find local infrastructure not up to scratch probably has more to do with political and planning issues than the Census. Good data in the hands of poor practitioners does not invalidate the value of the data.
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