Red Agency acquires Graymedia as it looks to expand Queensland footprint

Gray media red agencyThe Red Agency has boosted its presence in Brisbane acquiring the Graymedia agency and installing its principal Yasmin Gray as managing director.

The move sees the four staff from Gray offering move in with the four existing Red staff in the city and merge its client base, adding sectors including healthcare, mining and resources, travel and tourism and sport to the mix.

Red Agency CEO James Wright said: “This is part of a strategic investment to develop the Red Agency business in Queensland. Our Brisbane office has always been a very tidy operation but the introduction of Graymedia wil help scale up and increase our footprint.

“I believe the timing for growth is right and the qualities both teams bring will make for an increasing compelling offer to clients.”

Whilst the Queensland market has suffered in recent years coming off the mining boom and with the state government slashing spending, Wright said there were signs of an improvement in the state.

“We’ve seen a lot of money go into Queensland in the last few months, especially with the G20 which happened last week the money is starting to go back in,” he told Mumbrella.

“I think it’s a good time to be expanding in Queensland, property is still booming and with events like the Gold Coast 2018 Commonwealth Games coming up there is a lot of investment there.”

Gray said: “We are extremely pleased to be joining such an award winning team as Red Agency. We have always been very proud to be a Queensland born and bred company that has focused on quality and results.

“Now, together with Red Agency, we have a fantastic opportunity to grow and develop. The future for us all is very bright.”

Wright added: “From the outset there has been an alignment of ideas and approach from both agencies, we are forward thinking companies with a strong creative slant, a focus on attention to detail and a commitment to evolving the role PR can play for our clients.

“It is great to bring in someone of the quality of Yasmine, who is a well respected industry leader known for her strategic approach, energy and dedication, into Red Agency.”

The agency offers PR, activation and social media services.

Alex Hayes


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