Renault celebrates everything big to promote ‘big SUV life’
Renualt is celebrating everything that’s big in life to promote its Koleos SUV car model.
Created by Big Red, the 30 second television commercial celebrates big houses, dogs, days, boats, nights and trips.
The ‘Big Life’ campaign is set to roll out across outdoor, social, television and digital.
Terri Golder, general manager of marketing at Renault, said in a statement: “The objective of the new Koleos campaign is to encapsulate the essence of the Renault brand and appeal to a broader audience.
“The French design of our vehicles make them very distinctive on the road. We want our advertising to reflect this attribute by being stylish and distinctive in the cluttered automotive landscape.”
Andrew Moore, MD at Renault, added: “Being in the fastest growing medium SUV segment, Koleos provides a great opportunity for Renault to attract a new mainstream audience and build the brand on the back of its success.”
Credits:
- Client: Terri Golder, GM Marketing Communications
- Agency: Big Red
- Production: Flinders Lane
- Director: Scout Jackson – Velvet
- Producer: Rona Lewis – Velvet
- DOP: Shelley Farthing Dawe
- Editor: Michael Houlihan
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