Res Publica wins Priceline
Health and beauty franchise Priceline has appointed Res Publica to handle its PR.
The announcement:
Sydney-based PR consultancy Res Publica has been appointed by Priceline, Australia’s leading health and beauty retailer, to provide public relations support for two upcoming national campaigns. Res Publica will also provide on-going support. After helping Priceline celebrate the milestone of reaching three million members of the Priceline Clubcard loyalty program earlier this year, Res Publica will provide PR and event management support for Priceline’s two major sponsorship properties: ACP’s 30 Days of Fashion and Beauty and Pacific Magazines’ Australia’s Biggest Health Check. Both projects will involve a range of reader and customer events, experiential activity, consumer promotions and media relations.
Res Publica’s Managing Director, Mr. Gabriel McDowell, said “Priceline is one of Australia’s most trusted brands, providing health and beauty solutions to a generation of Australian women. We are delighted to be helping Priceline leverage these major sponsorships and look forward to a long and successful partnership.”
Source: Res Publica press release
Great news indeed . . . was just there this morning buying up a storm . . but I have been waiting for over 12 months for my Priceline Loyalty card to be sent to me, so the tally can go to 3,000,0001 members! . . .
Hope it isn’t far off!
Cheers . . .
Melissa
User ID not verified.