Return of Great Australian Spelling Bee draws less than 500,000

The return of Ten’s The Great Australian Spelling Bee at 6:30pm managed to draw a metro audience of just 456,000, down on last year’s season launch audience of 921,000.

Great Australian Spelling Bee

The first season of the children’s spelling competition, hosted by Grant Denyer, remained relatively steady, with a finale audience of 901,000.

Ten managed to break the 1m audience barrier at 7:30pm with Masterchef pulling in 1.122m metro viewers as the show heads into finals week.

Masterchef was the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54) as well as the most-watched non-news program of the evening; however, it was not enough to deliver Ten a win.

Ten grabbed an audience share of 16.15%, behind both Nine and Seven, which posted respective audience shares of 19.7% and 18%. The ABC managed a share of 9.9%.

A strong performance in news and current affairs helped Nine clinch Sunday evening, with 1.282m tuning in for Nine News and 932,000 sticking around for 60 Minutes at 7:00pm.

60 Minutes easily out-rated Seven’s Sunday Night which pulled in 758,000 at 7:30pm after 1.2m tuned in at 6:00pm for Seven News.

David Attenborough’s The Hunt drew in 514,000 for Nine at 8:00pm however was out-rated by Seven’s Border Security which grabbed 705,000.

In sport, Seven’s broadcast of the AFL which saw St Kilda take on Melbourne pulled in 396,000 from 3pm in Melbourne, Adelaide and Perth.


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