Rising cost of living will be the ‘ultimate test of brand loyalty’ – AANA CEO Josh Faulks

Kalila Welch

March 24, 2023 9:42

“Now is not the time to cut marketing budgets. Now is the time for us to invest in brands to position for the inevitable recovery.” That is the assertion of AANA CEO Josh Faulks.

Speaking today at the AANA’s annual Reset conference, Faulks acknowledged the challenges the industry is currently facing through high inflation rates and interest rate hikes.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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