Retail Marketing Summit: AI is ‘the disruption of the disruption industry’ and here’s what retailers should do with it

The factor that will make or break a retailer, according to Dentsu Solutions’ CEO Chris Bower, is whether and when it will use AI technology to its own advantage.

Speaking at Mumbrella Retail Marketing Summit, Bower unpacked how generative AI or its broader use in natural language processing (NLP) can present both risks and opportunities for retailers. While these impacts are somewhat inevitable, Bower said retailers who win “are going to be the ones that can accelerate their own transformation and use this technology within their ecosystems.”

Bower at Mumbrella Retail Marketing Summit yesterday