Rose Byrne and Bobby Cannavale still hassling the locals in new Domain campaign
Rose Byrne and Bobby Cannavale have returned for the latest iteration in their ongoing Domain campaign, via Howatson+Company.
The campaign continues the hilarious premise of a couple attempting to scope out the local real estate market by using intrusive and inappropriate tactics – rather than simply using the tools available through Domain.
Originally launched in 2023, the campaign aimed to bridge the gap between experts and seekers – with Byrne and Cannavale humorously looking to get the inside scoop.
Heather McGovern, acting CMO at Domain, said: “As our campaign enters its third year, we’re highlighting several of Domain’s app features like property alerts, shared shortlists and price estimates, making it easier than ever to stay informed, compare options, and make confident decisions every step of the way.”
Richard Shaw, deputy chief creative officer at Howatson+Company, added: “After the success of the first year, it’s exciting to be back with season two.
“Again we’re demonstrating Domain’s understanding of the lengths people can go to, to navigate the property market, and how Domain can help. If only someone would tell Rose and Bobby to download the app.”
The campaign is a collaboration between Howatson+Company, PHD, and Domain’s marketing team, and includes film, OOH, radio, social, digital, product and more.
The films were directed by Trent O’Donnell and Katie Locke O’Brien working with the production company Rabbit.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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