Rowan Dean lined up for 2UE gig
Former adman and columnist for the Australian Financial Review Rowan Dean is taking the “first steps” on a potential radio career over the summer filling in on a show for talkback station 2UE.
Dean, who is already a regular contributor on the station, will be filling in for Brian Carlton on the Sunday evening show The Stir on December 15 and 22.
2UE program director Clinton Maynard told Mumbrella: “Over the summer we like to try and give new talent a run, but it doesn’t necessarily mean they will be given a show in 2014. He’s been a regular contributor to the station for the last two years, so this is the first steps to being a broadcaster.”
Dean was executive creative director at Euro RSCG until October 2010, and boasts among his advertising credits a co-creator role on the Hamlet cigars ‘Photobooth’ advert. He now writes a weekly column for the marketing and media section of the AFR and a weekly political column for the paper, and is associate editor of The Spectator in Australia.
He said he would not rule out a future regular show, adding: “It was good to be asked to do it. It’s an extension of my regular contributions to the station for the past few months. As with my writing on the AFR there will be both marketing and politics in there.”
Last month it was revealed Fairfax Media’s newspaper boss Gary Linnell would be a regular stand-in on 2UE shows, while there has been no announcement as to the replacement for drive host Jason Morrison, who has now finished at the network, while the future of morning presenter Paul Murray is also in doubt.
Will rate its head off in Dubbo.
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Good luck Rowan. Nice guy. 2ue management seems to be making it up as they go. Not how it’s normally done in professional media?
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Isn’t 2UE going to waste hours of airtime over summer broadcasting cricket and duplicating what the ABC has been doing very well for many years? Should be a very short-term gig.
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