Dr Mumbo feels sorry for Sydney’s The Daily Telegraph.
The poor newspaper keeps being talked into writing stories about socialite Ruby Jacenko with nothing to show for it but pictures of the young lady in her underwear.
It was a phenomenon that began to show up when the paper reported, somewhat implausibly, that Ms Jacenko was trying out for the Lingerie Football League.
After a photoshoot and video featuring Jacenko in lingerie, no more was heard of her sporting ambitions, curiously enough.
Until that is, she appeared in the newspaper with mystery sources this time naming her – wrongly as it turned out – as a contestant on Big Brother.
Mysteriously, the newspaper happened to have photographs of her in the audition queue. Not that the whole thing was another set-up for publicity of course.
Still, it did give The Tele a chance to rerun the lingerie shots.
And of course, she’s been the subject of hard-hitting journalism too. Like the time Seven’s Sunrise squeezed three minutes out of the fact the she wanted to meet Leonardo DiCaprio.
Dr Mumbo is very proud of Sydney’s media.