F.Y.I.

SA Tourism’s Barossa campaign wins Gold Camera award

South Australia Tourism’s ‘Barossa. Be Consumed’ campaign has won The Gold Camera Award in tourism films at the 2014 US International Film & Video Festival.

The release:

South Australian Tourism Commission’s multi-award winning Barossa. Be Consumed television campaign has won another prestigious international award – the Gold Camera Award in Tourism Films at the 2014 US International Film & Video Festival. The campaign also won the corporate category at the Festival.

The award was presented by Lee Gluckman Jr, the President of the US International Film & Video Festival at an event in Adelaide today.

South Australian Tourism Commission, Chief Executive Rodney Harrex, said Barossa. Be Consumed has been turning heads around the globe and has helped position Barossa and South Australia as a leading tourism destination.

“The response from people around Australia has been incredible and it is being seen by many people around the world as it continues to receive international recognition,” he said.

“It’s a powerful advertising campaign that captures the diversity of the Barossa. It’s proving to be an excellent showcase for the region and the state.”

“Not only have we won the award, we had the honour of having the President of the US Film & Television Awards present the award in person in Adelaide. And he’s visiting at a perfect time, with this week’s international sporting and tourism focus on South Australia for the Santos Tour Down Under. ”

The Barossa campaign has also had great success in Europe, picking up major awards and trophies in France, Germany, Poland, Bulgaria, Latvia, Croatia, and Azerbaijan.

The most recent awards for the campaign include the Zagreb International Tourfilm Festival, Grand Prix for Best in Show, Gold for Best Tourism Film under 3 minutes and Gold for Best Director in addition to the Grand Prix, Gold for Best Tourism Film and Best Director at the Baku International Tourism Film Festival.

The ad also took the Grand Prix award at the Cannes Corporate Media and TV awards.

Created by kwp! In partnership with the South Australian Tourism Commission, and directed by Jeff Darling, ‘Barossa. Be Consumed’ is part of a series of ground-breaking marketing initiatives launched by the SATC in recent years.

kwp! Creative Director James Rickard said “because we are, in GDP and population terms, a small state, it is absolutely critical we punch above our weight in everything we do just to get noticed.”

“The extraordinary response to, and accolades for, this campaign from around Australia and the globe shows we are on the right track. Let’s continue to be the mould-breakers,” he said.

“The recognition we have received for this campaign shows that we are at the forefront in destination advertising and the world is taking notice,” said Mr. Harrex.

Source: PE PR Press release

 

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