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Samantha Jade sings and dances for Woolworths’ ‘Cheap Cheap’ campaign

Woolworths has unveiled a new ‘Cheap, Cheap’ ad with X Factor winner Samantha Jade singing an extended version of the tune complete with animated green bird back-up singers.

The spot, created by Leo Burnett Sydney, sees Jade, who won the fourth series of The X Factor Australia, in the studio recording the ad which uses the tune of Rockin’ Robin.

It is complemented by a minute long video which sees Jade do the ‘Cheap, Cheap dance’ with the ball kids at the Australian Open. The video then calls for audiences to share their own version of the dance along with the hashtag #cheapcheapdance for a chance to win a $1,000 Woolworths gift card and a photo-shoot with Jade.

Woolworths has told Mumbrella it is not stepping away from its association with celebrity chef Jamie Oliver, with the Cheap Cheap promotions a different separate campaign.

The brand device of the green birds and ‘Cheap Cheap’ slogan was unveiled by the supermarket last September in an ad for its cut-price white bread while the jingle was launched the following month.

Last month Woolworths announced its sponsorship of the tennis ball kids in partnership with Tennis Australia.

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