Samsung makes key leadership moves as FAST TV growth surges across Asia Pacific

Samsung has appointed Brigitte Slattery as regional head of Samsung TV Plus APAC while expanding its leadership team with new moves.

The announcement:

Samsung has made key leadership appointments across its TV services business as ad-supported TV viewing continues to rise. Brigitte Slattery has been named the first regional head of Samsung TV Plus in Asia Pacific, overseeing regional content, operations, product, and marketing to drive local growth.

Free Ad-Supported TV (FAST) consumption across Asia-Pacific experienced explosive growth last year, outpacing global trends with triple-digit increases in viewing hours and ad impressions, according to Amagi. Building on its global achievement of 88 million monthly active users last year, and over 50% year-over-year viewership growth, Samsung TV Plus continues to expand across Asia Pacific, now reaching audiences in Australia, India, New Zealand, the Philippines, Singapore, and Thailand following its Southeast Asia launch last year.

To capitalise on this momentum and further enhance the advertising experience, Samsung has strategically expanded its leadership team with key appointments. Brigitte Slattery is now regional head, Samsung TV Plus, APAC reporting to Salek Brodsky, senior vice president & general manager Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.

Samantha Cooke has been promoted to head of marketing & analytics, Samsung Ads Southeast Asia and Oceania. With extensive experience in previous publisher and agency roles, Sam will lead marketing and data efforts to drive results for partners while fuelling the brand’s regional growth. In addition, Virgile Edragas has expanded his role to head of data & analytics APAC and Alex Smith joins Samsung Ads after over a decade at Nielsen to lead its role as a founding member of the Video Futures Collective (VFC) and key industry bodies.

“The remarkable growth of ad-supported TV underscores the immense potential for advertisers to reach highly engaged audiences through streaming,” said Alex Spurzem, managing director Samsung Ads Southeast Asia and Oceania (SEAO). “These leadership appointments are testament to both the team’s achievements to date, and the huge opportunities still ahead for brands and advertisers.”

Brigitte Slattery, regional head, Samsung TV Plus, APAC, added, “Audiences still love watching TV channels – the only difference is now they are streaming it. We’ve made the free TV experience easier and instant, so when you switch on a Samsung TV, you’ve got a great mix of both local and global premium content ready to go.”

Source: Addy PR

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topics Alex Smith Alex Spurzem Brigitte Slattery Salek Brodsky Samantha Cooke Samsung Virgile Edragas

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