Sapient – No idea engineers
It’s always nice when an agency makes a video.
http://youtu.be/jozWAskPoYg
If the word nice means completely horrific.
This example comes from Sapient Nitro’s UK office.
Dr Mumbo suspects that this may be a deliberate attempt to make something go viral by beign purposefully horrific. Surely?
(Hat-tip: Julian Peterson/ NMA and MW)
Surely it’s “an” idea engineer, if it’s anything.
(This was the only criticism I could put into words. The rest came out as a sort of scalded, anguished howl. I’ll put it up on Youtube shortly. It’s sure to go viral.
Like herpes.)
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Ironic engineers – perhaps
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Idea Engineer!? Really? Position your advertising agency as a factory for ‘out of the box’ ideas. WOW Thats never been done before.
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Oh-dear! engineers more like it. The entire communication talks about how they’re ideas people but doesn’t have a single idea, either conceptual or visual, in it. “Lets make a rock video” was an idea in the 80’s. Now it’s just sad. Whats the bet the guy who does the guitar solo is the CD and had the idea.
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I got to 32 seconds, how’d everyone else go
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The real creative genius happens in the YouTube comments 🙂
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This is a work of pure genius, you jealous, jealous little people!
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you mean idea gangster? all credibility just went out the door.
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“Forget about the money let me tell you ’bout the perks” . Brilliant.
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After this I wonder how long the people who were responsible for this will be Idea Engineers at Sapient
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Maybe if you’d bothered to go to the Vimeo link at the end you’d have seen this: Studi-YO! is Sapient’s own Digital Media Production capability set up at their new office in India. Equipped with industry standard hardware and software, Studi-YO! deals with all Creative Content needs within the company. From HD video production to Audio/Music production as well.
So not actually from Sapient UK.
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Why are people so unkind?
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Viral X-factor = nil points
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Lol lets laugh at people!
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just a bit of fun. would work on 30 rock.
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Mega LOL lets laugh at people, indeed. They deserve it.
Why the **** would you make this, and then put it on the web, where it will live FOREVER!?
I bet someone will come out and say it was ‘ironic’ or something.
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oh the humanity… !!!
Lord that’s just embarassing – might be OK as an internal agency video for some crazed company spirit type meetings, but oh Lord should never see the light of day outside the agency.
I now have the impression the agency is self-indulgent and wanky – not a good image for potential clients
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Just to confirm, This Came from the Sapient Mumbai office Not SapientNitro UK. If you check their response they make this very clear, which makes you understand the video a bit more, as if you have ever had any dealings with Indian offices their culture is a lot less cynical that western and American Culture, and dare i say it Australian.
Agreed though it wasn’t handled the best way.
Read this article for a bit more
http://thedrum.co.uk/news/2011.....neer-video
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Can someone settle an argument, is this a piss-take or not? I say no…
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it’s just a fucking video for fucks sake! Can’t people have fun in our industry any more?
Do we have to make a point with everything we say or do?
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