SBS open to further Facebook experiments as The Family Law draws 140,000 plus views

January 12, 2016 9:47

SBS has signalled it will continue to seed full length TV content via Facebook after drawing strong numbers for a pilot project on the social media site using the first episode of Benjamin Law’s new show.

According to the public broadcaster 144,485 people viewed more than 30 seconds of the 24 minute show The Family Law, while 22,978 people watched more than 95 per cent of the show, allowing for a drop off when the program reached credits.

Jo McAllister SBS head of group marketing told Mumbrella she was very pleased with the results of the experiment: “The whole purpose was so the audience could sample it.

“At SBS our budgets are much more limited, than there other TV networks, and so we look for opportunities to be a bit different,” she said. “This holds us in good stead for the launch on Thursday (when the show goes to air).”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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